For example, after looking for a new winter coat at your favorite clothier’s web site, you might discover that wherever you go on the web, an ad for winter apparel is present. It’s this tracking ability that leads to focused ads appearing in many different and unrelated websites. ITP, along with how Safari manages cross-site cookies, can cut down on the ability of web-based ad services to track your movements around the web.
But one feature that’s turning heads in the web-marketing arena is Safari’s new ability to prevent cross-site tracking using ITP (Intelligent Tracking Prevention). It’s also one of the fastest browsers, at least when it comes to rendering and running JavaScript. Safari 11, included with macOS High Sierra, has a number of new features.
